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The Content Operating System

by Justin Welsh

A short course describing one creator's production process for a newsletter and the social posts derived from it. Eight modules split across two parts cover generating ideas, drafting and promoting an issue, then cutting each issue into shorter pieces for social platforms, with a second part on repeatable content structures, templating and automated distribution. Around ninety minutes of video plus text-based bonus modules, self-paced, with no one-to-one support offered.

Verification

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This course is listed in the TrustMyCourse directory. It has not been independently verified by TrustMyCourse, and nothing on this page should be read as a verification result.

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Verification

This course has not been verified

TrustMyCourse has not reviewed this course. That is not a finding about it — no review has taken place, so there is nothing to report either way.

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The course details on this page come from public information about the course. They have not been checked against the course itself, and no TrustMyCourse verification has been carried out.

What verification would and would not cover

  • Whether you will earn money, find work or reach any particular result
  • Whether a course is the right choice for your situation
  • Teaching quality, or the personal opinions of previous buyers
  • Anything a creator changes between scheduled re-checks

TrustMyCourse does not sell this course, does not rank it against others, and publishes no rating or score for it.

The course

Course details

Provider
Justin Welsh
Price
$79
Level
Beginner
Format
Self-paced
Language
English
Access
Self-paced video with text-based bonus modules; no one-to-one email or call support is offered

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What the course covers

Summarised by TrustMyCourse from the material reviewed. Wording is our own, not the provider’s.

  1. Ideate

    Sourcing newsletter and post ideas from what an audience already engages with.

  2. Write

    Researching and drafting an issue, framed around moving social followers onto an email list.

  3. Promote

    Promotion before and after an issue goes out, aimed at subscriber growth.

  4. Multiply

    Cutting one newsletter into six to twelve shorter pieces for social platforms.

  5. Curate

    Post structures the creator reports performing well on Twitter and LinkedIn.

  6. Create

    The creator's routine for producing ten to fifteen content ideas a day.

  7. Templatize

    Turning what works into reusable templates rather than starting each piece fresh.

  8. Distribute

    The tooling used to automate publishing across platforms.

Who this course is for

Creators already publishing who want a repeatable production process rather than ad-hoc posting.

Recorded from the provider’s stated audience and the level of the material reviewed.

Provider

Who created this course

Justin Welsh

Taught by Justin Welsh

An independent creator who sells self-paced courses about audience building through his own site.

Justin Welsh website

Verification applies to the course reviewed on this page, not to the provider as a whole and not to its other courses. TrustMyCourse does not endorse Justin Welsh.

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    Price
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    Listed

    Not independently verified