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Social Media

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Meta Social Media Marketing Professional Certificate

by Meta

A six-course entry-level programme from Meta covering social media marketing end to end: establishing a presence, managing it day to day, then paid advertising including Meta's own ad tools, campaign measurement and optimisation, and a capstone. Stated as around five months at ten hours a week with no prior experience required. Completing it and passing a proctored exam also leads to the separate Meta Digital Marketing Associate Certification.

Verification

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This course is listed in the TrustMyCourse directory. It has not been independently verified by TrustMyCourse, and nothing on this page should be read as a verification result.

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Verification

This course has not been verified

TrustMyCourse has not reviewed this course. That is not a finding about it — no review has taken place, so there is nothing to report either way.

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The course details on this page come from public information about the course. They have not been checked against the course itself, and no TrustMyCourse verification has been carried out.

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  • Whether you will earn money, find work or reach any particular result
  • Whether a course is the right choice for your situation
  • Teaching quality, or the personal opinions of previous buyers
  • Anything a creator changes between scheduled re-checks

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The course

Course details

Provider
Meta
Price
See provider for price
Level
Beginner
Format
Self-paced
Language
English
Access
Hosted on Coursera; free to enrol, with a paid subscription for certification

Listed in

What the course covers

Summarised by TrustMyCourse from the material reviewed. Wording is our own, not the provider’s.

  1. Introduction to Social Media Marketing

    Roughly 18 hours establishing what social media marketing involves and how a presence is set up.

  2. Social Media Management

    Roughly 18 hours on running channels day to day, including content planning and community work.

  3. Fundamentals of Social Media Advertising

    Roughly 12 hours introducing paid social advertising as distinct from organic posting.

  4. Advertising with Meta

    Roughly 15 hours on Meta's own advertising tools specifically.

  5. Measure and Optimize Social Media Marketing Campaigns

    Roughly 12 hours on reading campaign results and acting on them.

  6. Meta Social Media Marketing Capstone

    Roughly 7 hours applying the programme to a single piece of assessed work.

Who this course is for

People with no marketing background aiming at an entry-level social media marketing role.

Recorded from the provider’s stated audience and the level of the material reviewed.

Provider

Who created this course

Meta

Meta's professional certificate programme, developed with Aptly and delivered through Coursera.

Meta website

Verification applies to the course reviewed on this page, not to the provider as a whole and not to its other courses. TrustMyCourse does not endorse Meta.

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    A short course describing one creator's production process for a newsletter and the social posts derived from it. Eight modules split across two parts cover generating ideas, drafting and promoting an issue, then cutting each issue into shorter pieces for social platforms, with a second part on repeatable content structures, templating and automated distribution. Around ninety minutes of video plus text-based bonus modules, self-paced, with no one-to-one support offered.

    Price
    $79
    Level
    Beginner
    Format
    Self-paced

    View course profile

    Listed

    Not independently verified