Social MediaSelf-pacedBeginner
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on coursera.org
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A six-course entry-level programme from Meta covering social media marketing end to end: establishing a presence, managing it day to day, then paid advertising including Meta's own ad tools, campaign measurement and optimisation, and a capstone. Stated as around five months at ten hours a week with no prior experience required. Completing it and passing a proctored exam also leads to the separate Meta Digital Marketing Associate Certification.
People with no marketing background aiming at an entry-level social media marketing role.
Recorded from the provider’s published description of the course.
Verification
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The course details on this page come from public information about the course. They have not been checked against the course itself, and no TrustMyCourse verification has been carried out.
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The course
Summarised by TrustMyCourse from public course information. Wording is our own, not the provider’s.
Roughly 18 hours establishing what social media marketing involves and how a presence is set up.
Roughly 18 hours on running channels day to day, including content planning and community work.
Roughly 12 hours introducing paid social advertising as distinct from organic posting.
Roughly 15 hours on Meta's own advertising tools specifically.
Roughly 12 hours on reading campaign results and acting on them.
Roughly 7 hours applying the programme to a single piece of assessed work.
Provider
Meta
Meta's professional certificate programme, developed with Aptly and delivered through Coursera.
Any TrustMyCourse verification applies to the course on this page, not to the provider as a whole and not to its other courses. TrustMyCourse does not endorse Meta.
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