Digital MarketingSelf-pacedBeginner
This course is listed in the TrustMyCourse directory. It has not been independently verified by TrustMyCourse, and nothing on this page should be read as a verification result.
on coursera.org
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An eight-course entry-level programme from Google covering the marketing channels a small commerce business actually runs: search and display, social media, email, analytics and measurement, then building and managing an online store and keeping customers after the first sale. Stated as around six months at ten hours a week, with no degree or prior experience required. Delivered on Coursera under its monthly subscription, and closing with a course on using AI in a job search.
People with no marketing background looking for an entry-level route into digital marketing or e-commerce work.
Recorded from the provider’s published description of the course.
Verification
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The course details on this page come from public information about the course. They have not been checked against the course itself, and no TrustMyCourse verification has been carried out.
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The course
Summarised by TrustMyCourse from public course information. Wording is our own, not the provider’s.
Roughly 12 hours introducing the field and the roles the certificate is aimed at.
Roughly 14 hours on search and display advertising and how customers are reached.
Roughly 21 hours, the longest course, on social media marketing and turning engagement into leads.
Roughly 19 hours on building and running email campaigns.
Roughly 18 hours on measuring campaigns and interpreting the resulting data.
Roughly 15 hours on setting up and operating an online store.
Roughly 15 hours on retention and customer relationships after the first purchase.
Roughly 6 hours on job seeking, closing the programme rather than teaching marketing.
Provider
Google's career certificate programme, which publishes entry-level training delivered through Coursera.
Any TrustMyCourse verification applies to the course on this page, not to the provider as a whole and not to its other courses. TrustMyCourse does not endorse Google.
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